David Austin roses

A cut above any other rose.

Brand copy

Nothing says luxury like a room full of David Austin roses.

Ask any gardener or florist about their favourite roses, and I’m pretty sure they’ll wax lyrical about David Austin. World-renowned for their generous blooms with flirty ruffles, glorious vintage colours, and dreamy scent, David Austin roses are a cut above any other rose.

A third-generation family business, this is a real heritage brand that had to be handled with the highest respect and care. I was asked to work with David Austin Jnr and his marketing team to develop tone of voice guidelines and copy for the David Austin cut flower brand, which supplies roses for weddings and special events.

Brand copy

When rose-gold Edith and fuchsia pink Capability come together the result is bold, unexpected and glorious.

Thanks for all your help and advice over these last few months. We are now starting to find our voice as a result of your input. It was great to be able to work with you on this important project.
— Jo Bird · Head of Cut Roses

Brand copy

You’ll discover that each rose has her own personality, but all share the David Austin hallmark of enchanting beauty and unforgettable charm.

Lenora’s ruffled, blousy blooms will perfume the air with a fresh scent of cucumber and citrus.

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