DAVINA BIGGINS
A travel perfectionist.
the ambition
An independent travel consultant to discerning high net-worth clients, Davina was lacking a brand and website that reflected the high calibre of her work. My role in this project was to help reposition her brand, clarify her message and create the language that would set her up for a new chapter of growth.
STRATEGIC THINKING
Davina is operating in a competitive travel market, where many people and brands are saying similar things. Competitors offer a boggling range of travel choices and generic travel photography features prominently, making everyone look the same. We stepped out of this noise, to position Davina in a more refined, quietly confident space. This aligns with her way of working, and will appeal to her busy, affluent clients who are seeking one perfect solution rather than many choices. To these people, Davina is a breath of fresh air in an overwhelming space.
Tailor-made travel, all the way.
Tone of voice
From this point we were able to develop a creative direction for the brand, which includes tone of voice. I defined a clear, inspiring and supportive direction for language which avoids unnecessary complexity, focuses on positive outcomes and centres the clients in the story. We ditched over-familiar chat and exclamation marks that leaked credibility.
Whether you want a wild adventure, a well-earned break, or something in between, every trip begins with understanding what matters most to you.
NAME CHANGE
In a business that is built on discreet, personal service and recommendations, the existing brand name — Travel by Davina — was falling short. We renamed to simply Davina Biggins, a clear and confidence-inspiring choice, with no gimmicks.
Hero line
The descriptor Tailor-made travel explains what Davina does, and speaks to her bespoke approach in a clear and refined way. By contrast, the hero line is a powerful one-liner that captures the value of working with Davina in an inspiring way. They are both valuable tools in the brand language kit.
From a world of possibilities, to the perfect trip.
BRAND STATEMENT
I always write a brand statement for my clients. It is a distillation of weeks of strategic thinking, capturing the magic of what they do, how they do it, and why that matters. It won’t always be used in its entirety, but it becomes a springboard for all other communications, setting the tone and intention for the brand. Unlike AI-generated word-salad (we’ve all seen it!), every word pulls its weight, and can be traced back to a strategic brand decision. Best of all, it is packed with opportunities to tell new stories about your brand.
Exceptional travel begins in the planning and remains long after in the happy memories. As your personal travel consultant, I will meticulously research and refine a world of possibilities, and tailor-make a trip that is the perfect fit for you.
“Thank you so much for your work on my new brand. It has been great seeing the brand and website come to life and I am delighted with the results — you have truly captured the essence of the brand in a way that I couldn’t articulate myself.”
Created in partnership with
Jack Watkins Studio
Photography
Cecelina Tornberg